A mistake I make all to often is holding the ENT button - which starts the USB interface - and not the the EXT button to go into update mode. Just to be sure, double check that.
Does the drive you've got show up as formatted? If not, then you may be starting with no buttons held, and it's going into USB mode because the drive isn't formatted. That could be a number of issues.
Do not ask me questions via PM. Ask in the forums, where I'll answer if I can.
My remotely piloted vehicle ("drone") is a yacht.